MaxOptra Powers Antifriction’s Delivery Evolution Across 14+ Depots

Before MaxOptra, each of Antifriction’s branches was planning their own deliveries to meet customer requirements. Since the implementation of MaxOptra, Antifriction have been able to optimise their routes, further improving their customer service. 

Antifriction often have to react to customer requirements during the day as they provide an emergency service, and therefore have to re-route our drivers. 

MaxOptra makes this seamless, ensuring the business remains in control in the office, where they have direct contact with customers. And ensures they can juggle the priorities with complete oversight, rather than decisions being left to the driver’s discretion.

Following a failed six-month trial of another route optimisation solution, which was deemed clunky and non-user-friendly, Antifriction discovered MaxOptra. Impressed by its features, usability, and pricing, the decision was taken to trial MaxOptra at one depot in October.

By December, Antifriction went live with MaxOptra and began rolling it out to other branches every couple of months. Eventually, six depots were brought online in a single week due to the smooth onboarding process.

In total, the full rollout included all 14 depots, with more to come.

MaxOptra’s seamless integration with Antifriction’s OGL ProfitPlus system played a key role, enabling automatic data flow between systems and saving hours of administrative time. The integration was completed within days, with MaxOptra handling most of the technical work. 

A company-wide training programme followed, with additional remote support from MaxOptra’s customer success team.

Planning time cut by over 50%

What previously took up to an hour now takes seconds, with route optimisation handled automatically.

Standardised operations across all depots

Every site now follows a consistent, efficient routing process, improving internal communication and performance monitoring.

Enhanced visibility and control

Office staff can now track drivers in real time, access proof of delivery instantly, and generate accurate reports to monitor route completion and driver performance. Vehicle checks, including photos and fault reports, are submitted daily and are visible to HQ, improving compliance and fleet maintenance.

Improved fleet compliance and cost savings

Drivers now complete vehicle checks through MaxOptra, with results feeding directly to leasing providers. This level of visibility was previously unavailable and allows the central office to proactively manage fleet issues. 

Customer experience transformed

Customers now receive automated dispatch notifications, accurate ETAs, and ePODs – a major improvement over the previous manual, paper-based process. This capability is especially valuable for clients in sectors like water utilities, who require precise documentation. Orders added to a run now trigger an automatic email notification and electronic proof of delivery.

Antifriction Components is a brilliant example of how operational change, when led with clarity and purpose, can deliver real results. Their team embraced MaxOptra not just as a tool, but as a way to futureproof their business, enhance customer experience, and streamline nationwide logistics. We’re proud to support their ongoing journey and look forward to helping them scale even further as they continue to grow.”

— Sanjay Gandhi, MaxOptra Managing Director